WHAT WOMEN WANT (2000) *1/2 Mel Gibson is a character who all the guys want to hang out with, and all the women want to hold and keep. He's also an advertising agent, excited about his profession, dedicated, and quite desperate to climb right on up that executive ladder. So Mel Gibson is typecast as an alpha male who happens to be very into the ad game and really happy about it. If you're not having problems with the premise yet, you'll have no difficulty at all believing that Mel's blow dryer enables him to receive an audio track of female's innermost thoughts. Not just women, mind you, but dogs too! haha. Mel, being great and all, puts his new talent to use almost exclusively for the purpose of advertising Nike tennis shoes (without even going to see what the women in the sweatshops are thinking). I'm not saying that there's not any element of humour in it, but it just keeps getting dumber and dumber, all the while urging you to join along for a great ride. I mean, c'mon, we all know what any woman with a mind worth monitoring thinks about advertising: she wants it to stop. Alan Alda, Bette Midler, Marisa Tomei (oh sure, she's going to be excited about this version of Gibson after she's had Joe Pesci in a southern motel), Helen Hunt...they waste more than quota of good actors. Just like the corporate ad game.
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